Bridging the Introduction Campaign and the relationship process together starts with the right mortgage broker sales training.

The Introduction Campaign is marketing. It's about getting noticed by real estate agents in a competitive marketplace. It's about shaping their perception of your expertise before exploring a relationship together.

The bridge between the Introduction Campaign and the relationship process is persuasion. Persuasion is selling; it's about convincing real estate agents to take a planned action.

Your goal is to build loyal relationships with real estate agents so they send you a lifetime of new clients. It sounds simple, but what makes it complicated is that most loan officers apply traditional selling techniques instead of using a relationship process for achieving this goal. Read what makes a mortgage broker business plan tick

A Problem-Solving Strategy

According to Wikipedia, Persuasion is a form of social influence. It's about moving people to your point of view without force. Unlike traditional mortgage broker sales training techniques dependent on control and manipulation, Persuasion is a problem-solving strategy that relies on influence.

Review the article and video linked below to understand the skills that will help you improve your persuasion.