Most mortgage brokers marketing to real estate agents go about it wrong. First, they think of marketing as a tactic. They send jargon-filled flyers and messages boasting to close loans on time then sit back and wait for the phone to ring, only to be disappointed with their dismal results. They don't understand that marketing to realtors begins with numbers.

If you've been rebuffed trying to approach agents, you know how frustrating it can be. Here is why your marketing is ignored and you keep getting rejected:

1. No difference. By telling agents you can close loans on time, deliver great service, and offer numerous loan programs, you are only telling them something they've heard a hundred times before from other mortgage brokers.
   
   
2. No added value. Even though you can tout closing loans on time and delivering great service, isn't that exactly what you are hired to do? Added value means going above and beyond the agent's expectations.
   
   
3. No tact. Agents are solicited by mortgage brokers daily and are tired of the mayhem. If you keep using the same shotgun approach, they'll perceive you as "just another loan officer." They are interested in someone with a fresh approach.

Since Realtors can be your best mortgage lead source, it's important that you understand how to differentiate yourself from other loan officers.

Our Mortgage Broker Software Gives You a Head Start

Imagine realtors calling you for help. What if realtors already knew something about you and had a positive impression before even talking to you? What if they expressed a desire to learn more about you? Better yet, what if you had 5 or 6 agents referring clients to you regularly? Watch videos and see how to get clients fast

Not only is it possible, but it can happen fast. It's called the Quick Start System. It's an automated email program for reaching thousands of agents instantly. It removes the old school approach and replaces it with an accelerated process for getting agents interested in you. Learn how our mortgage broker software cuts the relationship process in half.

• You could stop chasing after them. With agents flooding your door and seeking to benefit from your services, you could minimize your prospecting efforts and concentrate on helping clients.
  
  
• You would have more loans than you could handle. Although the market can be volatile, people are always buying or selling homes, allowing you to enjoy a steady stream of clients.
  
  
• No cold calling and no more rejection. You could choose which agents you want to work with, instead of the other way around. So instead of dealing with demanding, egocentric agents, they'll perceive you as a partner and not just a loan officer.

The only thing keeping mortgage brokers from enjoying these benefits is they don't know how to move past traditional marketing by using the wrong mortgage broker software. Find out what 1500 loan officers marketing to realtors said about the obstacles they face.

Mortgage Broker Software Eliminates Cold Calls

You could be working with more agents than you had all last year. View the Quick Start System at-a-glance. The Quick Start System includes the tools you need to approach, connect, and invite agents to work with by helping you do the following:

• Simplify your marketing and acquire relationships fast by using the step-by-step email system. 
  
  
• Stand out from competition and get noticed by leveraging the power of the internet to make you more attractive to agents.
  
  
• Avoid getting rejected and start getting accepted by taking a non-confrontational approach to communication.
  
  
• Start enjoying more cooperation by avoiding the most common marketing mistakes used by loan officers today.

And since it's an automated program it does the work for you. See how this mortgage marketing tool tracks down realtors and differentiates you from the competition by adding value to your services.

Membership Has Its Advantages

The Quick Start System helps you get real estate agents, but it's only one piece of the marketing puzzle. A membership with AgentMagnet.com gives you everything for building a successful business with real estate agents. Learn what's included in your membership and get started today.