What is Promoting?

In ancient times, the Chinese would use a water torture technique with prisoners of war. They would make the prisoner lie down on a flat board with a bucket of water hanging above their head. The bucket would have a tiny hole in it to drip water on the prisoner's forehead.

Eventually, the dripping would drive the prisoner mad and get them to talk. The beauty to using this technique was that there was never any evidence of torture, since it was only water dripping. What does this have to do with building relationships? Other than the prisoner thing, your goal is to slowly drip powerful messages to your prospects to the point that they seek you out.

Your messages must have impact and stand out from all the other messages your prospects receive from everyone else. Consider briefly everyone who tugs at a Realtor to get their attention: other loan officers, title reps, home warranty reps, movers, etc.

Begin a drip campaign. Each step of your campaign should teach the prospect about who you are, what you offer and how it can make a difference. The combination of frequency and familiarity will help foster trust. Then and only then do you have the breeding ground to get Realtors pursuing your services.