What is Packaging?

Packaging is your marketing strategy for shaping Realtors' perceptions. You use materials to shape their perceptions, so you can shape their experiences.

This includes your marketing materials:

• flyers
• brochures
• business cards
• newsletters
• postcards
• audio CD's
• articles
• website

Packaging gives your brand an identity - a human face. Seeing is believing. Realtors understand with their eyes. If you're not visible, than you're not in their mind. Packaging is your words and pictures that make your services vivid. You want to make sure that Realtors who are your most probable client see who you are. A brand breeds familiarity, and familiarity breeds attraction.