Did you know listings are the real catalyst for getting more buyers? But most loan officers make the fatal mistake of ignoring listing agents; agents hired by people to sell their home.

In case you didn't know, here's how it works. When an agent wins a listing they post a sign in the seller's yard, advertise the home for sale in the local papers and hold open houses. All this activity generates leads.

Buyers contact them for information. If the buyer hasn't already hired an agent to represent them, the listing agent has a new prospect. If the buyer hires the listing agent, in effect, now they are a buyer's agent. And when the buyer needs financing, the agent refers the buyer to their preferred lender.

Pretty simple, but are you getting your fair share or ignoring this opportunity too?

Give Agents a Competitive Advantage

The problem with most listing presentations is agents tout the same promises. Sellers see all agents alike and often hire the last agent they interview. The agent needs an advantage to win listings over their competitors.

You can give agents the competitive advantage they are missing; a partnering tool, called a Single Property Site, which showcases the seller's home with its own website. Sellers love it because it makes their home the center of attention and it's simple for them to promote to their friends, relatives and co-workers…nothing better than some word-of-mouth marketing!

What is a Single Property Site?

Single Property Sites are a unique property marketing system that helps agents dominate their listing market and automatically maximizes their exposure to buyers.

• Showcases each listing with its own website; agents can impress sellers before they even meet.
  
  
• Turns signs into lead generating machines; agents can maximize their listing exposure automatically so they get more buyers they can refer to you.
  
  
• Saves time and money with automated marketing; it's a low-cost solution for agents to get more listings and close more sales and you win too.

When agents use Single Property Sites as part of their marketing mix, you help them win more listings and get more buyers; buyers they refer to you.