Currently, many real estate agents are questioning the effectiveness of email marketing. Most likely, you've already encountered these concerns during your conversations with them.

Have you noticed they are having a hard time staying in touch with clients and prospects? Do they think following-up with potential clients is too time consuming or unsuccessful? Are they under the impression that email marketing is too complicated and impersonal?

While their hesitations toward email marketing are valid in most cases, there is still a solution available. As you already know, Magnetic Email has solved many of the common problems associated with the effectiveness of email marketing; it makes prospecting quicker and easier than ever while still sending valuable, personalized messages.

As a loan officer, you now have an opportunity to help agents so they can help themselves - an opportunity that creates a role for you in their business. Prove to them that you are about more than just closing loans on time. Use Magnetic Email as a partnering tool to teach them how to get ahead.

Show them that email marketing doesn't have to be a nightmare because Magnetic Email does the work for them:

• Each message is targeted: Thanks to powerful personalization features, it sounds like the agent is writing directly to each and every reader.
  
  
• Each message is relevant: By providing the right content to the right audience their message will get noticed instead of ignored, making them the expert.
  
  
• Each campaign is planned: The messages are pre-written and sent on a scheduled basis through a process called "dripping" until the series is complete.
  
  
• The entire process is fast: People are eager to get answers, so agents can send fast information while reminding readers about their real estate website, which in turn will generate more potential clients.

By educating agents about how Magnetic Email benefits them, you are helping them in a way that other loan officers can't.

Catalyze Your Role in Their Business

Just like when you use Magnetic Email for your marketing efforts, it works to improve the agent's marketing too so they can follow-up and reach more prospects in less time. As their business grows, you get all the credit as the mastermind that recognized and solved their problems. Not only that, you've also established a permanent connection with the agent.

Basically, this is a solution you use to help Realtors overcome their perceived setbacks over the effectiveness of email marketing. It helps them moved past the feeling of being stuck and shows them how successful they can be given the right tools. Since you are the one supplying those tools, they'll begin relying on you - which leads to a professional and lasting relationship.