There are lots of sales theories implying that only extroverts become successful loan officers. Guess what? Whether you consider yourself an extrovert an introvert, you can be just as successful with the right mortgage marketing plan -- one that allows you to meet and talk with real estate agents in a stress free environment
 
Introvert Vs. Extrovert

First, let's set the record straight. Very few people are totally one-dimensional when it comes to their communication style; most people are a blend of introvert and extrovert behavior, dependent on the situation and comfort level.
 
Therefore, your anxiety level is usually determined more by your current surroundings, and less by a simple social label. So if you have a situation where you can talk to people about something in your comfort zone, you can be just as extroverted as anyone else.

Market to Your Strengths

What is it about your business that makes you passionate? Do you like the opportunities to meet with clients and have one-on-one conversations? Do you like to find solutions for clients and agents? Are you at your best when problem solving with a Realtor®?
 
If this sounds like a fairly accurate description of your style, you have all the makings of a talented loan officer. You are a relationship-focused individual and you will succeed when you develop a mortgage marketing plan that emphasize relationship building as a part of your business.

Working Within Your Comfort Zone

So… if relationship building is the most comfortable method of business, why waste time trying to cold call a real estate office?
 
Sit down and do an inventory of your strengths and weaknesses. Do you like to help others succeed in their business? Maybe you should consider a mortgage marketing plan that incorporates joint ventures with agents, such as co-hosting open houses, working together at trade shows, holding joint seminars, etc.
 
If you like to solve problems and have one-on-one conversations, you could approach real estate agents as part of a "fact finding" mission; a no-pressure conversation about uncovering problems and finding solutions. There are many ways that you can sit down with an agent and have a conversation without it turning into a sales pitch.
 
Do you already have a strong relationship with a few agents? You can easily use those relationships in your marketing plan, simply by adding testimonials from the agents into your marketing pieces.

Of course, loan officer mortgage leads are the name of the game. And even though you want it to come from Realtors, purchasing loan officer mortgage leads from a leads company is an alternative or supplement. See why I'm not a fan of purchasing loan officer mortgage leads

If you choose to supplement your lead pool by purchasing mortgage leads, it is important to do your research, remember, you are testing the waters, not diving right in.

I've seen too many cases where someone spends hundreds or thousands of dollars on loan officer mortgage leads only to find out they are worthless. Research as many lead firms as you can before you're making a call which one is OK for you.

Similarly vital is the lead itself, while doing your research, consider these three things about the kind of lead you will be getting:

1. Some allow you to cherry pick;
2. Some let you set up a filter;
3. And some only sell in bulk.

The pricing on loan officer mortgage leads varies also, as you'll see, it depends on what you are purchasing. When you are buying leads that were recycled, you will most likely get a ton of them.

Now, if you decide to buy "real time" leads, that same one hundred bucks will get you any where from five to eight leads, but do not forget, these leads are fresh, they are hot off the press, so your chances of closing some loans are better than if you bought recycled leads.

Fresh loan officer mortgage leads will certainly cost more than a recycled lead. It all depends on what you're searching for, quality or quantity. Most lead firms have software in effect or confirm the mortgage lead before they sell it to extract any fake leads.