Help Them Work On Their Business

As you've learned by now, relationships with agents comes from the value you add to their business. Added value doesn't come from closing loans, it comes from helping them solve problems.

The best way for you to add value is by partnering. Agents need accountability as much as you, but their business is more lonely. Real estate agents are independent contractors and often get very little support from their brokers. Even if their broker provides training it doesn't mean the agent is taking advantage of it or that it's effective training. Regardless, herein lies your ultimate opportunity. You can offer your expertise.

Create Your Role

Partnering comes from creating a role for yourself in the agent's business. When you're involved in their business, it creates dependency and makes it more difficult for the agent to leave you for your competition.

There is no clear definition in what is a role other than what an agent perceives as added value. A role can be nothing more than sharing knowledge the agent uses to solve problems or it can be something more tangible like giving the agent tools they can use in their business. Basically, roles can be endless only limited to your knowledge and creativity.

Partnering Tools

Like any good consultant, you need an array of tools at your disposal. As you help agents diagnose problems in their business, you use these tools to solve them. And as you solve problems you build your track record as an expert, which attracts more agents.

The Partnering Tools section is a good place to start. We've designed specific solutions that benefit you and real estate agents. In fact, when you use any one of the tools you're adding value to your business and an agent's business.