Attention New Mortgage Brokers! Discover how to get Realtors referring clients to you
"Need More Loans? Make Realtors Your #1 Source for Referrals and Never Buy Another Internet Lead Again..."
...Don't Spend Another Dime Until You See How You Can Build Lasting Relationships with Realtors And Get a Steady Stream of New Clients
Hi, I'm Jeffrey Nelson and for the past 10 years I've been teaching loan officers how to close more loans from Realtors using a simple 4-step program.
If you are a new mortgage broker and unsure how to get started with marketing or you are an experienced broker with expertise in pricing and closing loans on time, but you struggle with marketing to Realtors, you've come to the right place.
From working with hundreds of loan officers in the trenches, often I find the same issues come up repeatedly that keep you from achieving your goals. Which ones look familiar to you?
- You've been successful until recently.
Too many Realtors in your local area have in-house lenders and won't refer clients to you. - You are new and your company doesn't offer marketing.
Their idea of marketing is to cold call real estate offices and hand out flyers promoting a niche loan program. You've done it a few times to find the process a waste of valuable time. You believe there is a smarter way, but don't know where to find it. - You are confident in your abilities but Realtors don't notice you.
You can't get one to give you a chance and you struggle with marketing altogether. - You are marketing but don't see any
positive results.
When you meet a Realtor you barely get past "hello" and it ends when they tell you, "I'm happy with my lender!" - You worry success won't come
quickly.
You need more clients now, but you wonder how long it will take for something to work. Meanwhile, you continue procrastinating, and instead of doing something, you're doing nothing. - You've spent money on other products only
to be disappointed.
You feel let down, you fell for a get rich quick scheme, or you've spent a small fortune on Internet leads that stunk. Right now, you are skeptical of anything on the Internet, but you need to find a solution to your marketing problems.
If any of these issues describe you, keep reading. If not, than my program probably isn't right for you.
For many mortgage brokers, marketing to Realtors is a necessary evil. Their expertise is in pricing loans and helping families secure home financing - it's not in the field of marketing. Yet, mortgage brokers know if they are not marketing to Realtors, they're invisible. What they want is an easy-to-understand and effective approach to Realtors. They want...
- A proven model for meeting Realtors that makes sense. You
don't mind following a methodology if you could count on it consistently. You're
not expecting overnight results, but something with a track record.
- A way to make you attractive to Realtors. You're tired of real estate
agents telling you how happy they are working with another lender. You're done
wasting your breath explaining to Realtors why you can help them when they're
not listening anyway. You know you make a difference and if a Realtor gave you a
chance you could prove it, but just how do you get to that point?
- An approach that positions you as an expert. You do not want marketing filled with hype that touts your similarities with your competitors. Rather you want marketing that establishes your differences so you stand out from the crowd and attract agents.
The Secret to Overcoming these Challenges
So Realtors Beat a Path to
Your Door...
Marketing to Realtors is simple when you follow the fundamentals. Unfortunately, a lot of mortgage brokers get caught up using tactics that are a dead end. Many so-called mortgage gurus tell you to pursue FSBO's (For Sale By Owners), visit open houses on the weekends, or even worse, cold call real estate offices. This wastes your time and money.
Your success can be summed up with four steps:
- Step 1: PLANNING
It's your foundation from which you build your marketing strategy. Right now, if you're marketing to Realtors, you're making the classic mistakes that's costing you more time and money than what it's worth. But when you have the right strategy you won't fail, and it's easier than you think. - Step 2: POSITIONING
It's your communication tool to reach your targeted audience in an overcrowded marketplace. It's how you cut through the noise and get noticed by Realtors, even if they have an in-house lender. When you understand how it works, objections like, "I'm happy with my lender," can be eliminated instantly. - Step 3: PACKAGING
It's your materials, like brochures, flyers or a website, and it shapes perceptions Realtors develop about what you offer. Currently, your materials don't shape the perception you want, but when you have the right materials than Realtors see how you add value over your competitors. Rather than chase Realtors, you can focus on developing relationships so they refer clients to you. - Step 4: PROMOTING
This is a natural step that follows the 3 previous steps. Your service is what gives you credibility and when it's constantly visible Realtors chase you. Before you know it, there's a line of prospects at your door.
When you make these 4 steps the core of your marketing, you'll find it to be easier and more effective. It removes much of the confusion mortgage brokers endure everyday. And as a result...
You are miles ahead of the competition... |
And Just Look At The Results!
She had no prior mortgage experience, in fact, her degree was in education and previously taught first grade before deciding to enter the mortgage industry.
She had been cold calling real estate offices, dropping off flyers with the usual approach to finding a Realtor.
After she followed the strategies outlined in my program, she connected with and formed new relationships with 4 different realtors within 60 days.
A loan officer moved from Texas to Arizona. In Texas, she had been a loan officer for 3 years and worked within a system where she was given leads. Her boss consistently averaged 30 loans per month and would feed part of her pipeline to her.
After joining a mortgage company in Arizona that didn't provide leads, she struggled to break ground with Realtors in her area.
After she implemented strategies as outlined in the program, she immediately experienced successful first-time interactions with Realtors 90% of the time. This quadrupled her networking success and resulted in 3 - 7 new leads monthly.
Today, while many others struggle with the difficult housing market, her mortgage business is thriving.
A mortgage broker, who works in a company that has a telemarketing team that generates appointments, has struggled since the refinance market stalled.
The quality of appointments and loan applications fell, affecting his income.
After using my program, he produced 3 new loans monthly and has increased his personal annual earnings by $24,000.00. He's earned back his investment more than 48 times.
A mortgage broker specializing in home builders for over 10 years understands it takes multiple impressions before a home builder gives you a chance.
Her first impression with builders is excellent, but than she struggles with how to follow up until she's earning their business.
Once again, after implementing my program, she added $3 million to her pipeline within 30 days.
I've used these strategies to help brand new to exceptionally experienced mortgage brokers...From mortgage brokers who have never dealt with Realtors before to mortgage brokers who have spent their entire careers servicing them...And now you can put these same strategies to work on magnetizing Realtors...
Finally...a how-to, step-by-step program for
mortgage brokers
who want more clients from Realtors
It Teaches "Why" and Shows You "How"
This program is jam packed with information in a short and concise formula. Unlike other marketing programs that are short on details, too long on theory or just offer instructions that are too cloudy, The Beginner's Guide to Become an Agent Magnet teaches you "Why" and then shows you "How".
You can review the entire program in a few hours; Within days you can be implementing your strategy; Within weeks you can be getting more Realtors.
Tools to Guide You
As you go through the program, you won't feel alone. The tools I've created help you improve your strategy, goal setting and production planning. Each chapter ends with action items so as you go through the program you are applying what you're learning - it gives you confidence and courage!
The Production Planning Workbook
This handy tool is worth the weight of the entire program. Mortgage companies have paid hundreds of dollars for it. It's a series of connected spreadsheets in Excel and helps you establish realistic and achievable production goals. It removes the guesswork so you can plan your marketing strategies correctly.
SWOT Analysis Form & Worksheet
This exercise and worksheet helps you identify traits you can use to differentiate from competitors.
Realtor Research Survey
This tool makes gathering market research simple. It's a survey you use to collect valuable information from Realtors and you use it to define the kind of relationships you want. You benefit from the Law of Attraction! - If you've read the bestselling book, "The Secret," you know what I'm talking about.
Realtor Profile Worksheet
This worksheet helps you build a demographic for the kind of Realtors you want to work with. It's how you eliminate the headaches of dealing with demanding Realtors or attracting the wrong relationships.
Self Inventory Worksheet
This exercise and worksheet helps you evaluate all your skills and knowledge so you can uncover hidden opportunities Realtors find attractive.
Positioning Tools
Perhaps the most valuable exercise in the course. Step-by-step you'll define why Realtors will want to work with you, even if they're loyal to another lender. Many examples are included for excellent reference.
Promoting Tools
Most mortgage brokers ignore the referral opportunities that exist with every loan you originate. A 5-stage diagram helps you spot these opportunities and you design your own campaign so you capture more referrals quicker.
Presentation Tools
This exercise will polish your sales presentation skills and improve your marketing venacular. Once you learn the concept of how to promote a "problem", instead of selling "solutions" like your competition, you'll find it easy to get Realtors meeting with you.
The Marketing Scorecard
If you can't measure what you're doing, you can't expect results. To keep that from happening, I've created an unique scorecard you use to easily track the effectiveness of your overall marketing. It also acts as a great to-do list so you don't get waddled down with details.
An Audio Tutorial For Each Chapter
This program was recorded as I conducted a live class. In each chapter you can listen to me explain the concepts. This hands-on instruction helps double the speed of your learning curve. Unlike many programs where you have to read everything and hope you understand it, the audio tutorials help validate what the pages say so you can implement your strategies faster.You can also get a professionally recorded 4-disc audio set to listen to it in your car
(sold separately).
Out-of-the-Box Marketing Materials
What makes this program complete is it includes marketing materials, in MS Word, you can easily adapt or use as-is to go from the classroom to the field. The materials are pre-written in a language Realtors love. Additionally, the samples help improve your learning because you actually see what my program teaches you.
When you own this program, you have permission to edit the materials, give yourself credit as the author, which is important for being perceived as an expert, and add your company logo and contact information. You can even change the content if you desire because it's in MS Word format.
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Promotional Marketing Letters
This is golden because it plugs the hole most mortgage brokers have in their marketing - they don't take advantage of the easiest opportunity to get your next Realtor - during the loan application process! These letters are professionally written in MS Word so you can quickly add your salutation and signature. You save tons of time!
All Compiled in a Friendly Ebook
The entire program, The Beginner's Guide to Become an Agent Magnet, resides neatly on your computer so you always have easy access. There's no waiting for it to be shipped; within minutes you can be diving into the material.
If you're not familiar with ebooks, they offer many benefits:
Very worthwhile and money well spent!
I was closing loans but they were here, there and everywhere. I thought being on commission would give me a greater sense of control, but somehow I felt totally out of control. The program helped me structure my business the way I wanted it to be.
I appreciate Jeff's willingness to share his knowledge and experience. He brings professionalism to the industry that can only benefit all of us.
Patti
Pomeroy
Amerifirst
Financial
This information radically changed how I present myself through print, web, and other media. You need to take advantage of his strategies to capture how you will market yourself.
If you rely on other people to convey the information, you have cost yourself thousands of dollars and years of trial and error.
Tim Hedrick
Lifestyle
Lending
The 4-step method, as a whole, was enlightening. I feel I gained enough knowledge to put "me" together in a more professionally attractive package to attract the agents I want.
Jan Damm
Eagle Home
Mortgage
You'll learn how to establish a dominant presence within your market.
Jesse Williamson
Southwest
Mortgage
I gained the understanding that there is a need for change in the way I run my personal business.
This has given me the motivation to continue down the road less traveled by most loan officers.
Kevin DeAngelo
Savannah
Mortgage
just not my competition!
Jeff's ideas on promotion are excellent and I learned the importance of having consistency in the look & feel of marketing messages.
Bruce McHenry
Achieve
Mortgage
Marketing doesn't have to be difficult, in fact,
you get what you want when you have the right tools:
And it doesn't cost you an arm-n-leg....
Today, it's never been easier marketing to Realtors so it's important you get ahead right now. It doesn't matter if you've been in the mortgage business 10 years or 10 days. With the housing market being turned upside down it's made the playing field even regardless of your level of experience. And the best news with the market hitting bottom is that there's only one way it can go next - up!
In the past, I've charged $200 for this program, but now the product is delivered as a downloadable ebook, so it eliminates costly printing and shipping expenses. I've passed the savings along to you. Your small investment is now only $97.
If that doesn't make you stand up and shout,
than maybe my bribes will...
Bonus #1 - Mail-It-Yourself Post Cards
Staying in touch with friends, family and referral partners just got easier! Mailing high quality postcards to your database regularly leads to a steady stream of referrals. But most postcard campaigns fail because it doesn't generate a direct response. These postcards are different because each one is packaged with a special offer so you produce leads.
Each postcard includes an article that delivers mortgage-related information and promotes a special offer for a free marketing report. The offer is what generates leads for you.
Each piece is created in MS Word so you can add your personal information and print it right from your desktop. It makes for an affordable and instant marketing solution! And best of all, you can rotate your mailings to improve your response rates!
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Bonus #2 - 20 Free Marketing Letters
These marketing letters will compliment the other marketing letters included with this program. These are pre-written around major events that occur during and after the loan application process. You use these letters to improve your level of service with your borrowers so you stimulate word-of-mouth and increase referrals. Each one is in MS Word format so you can easily edit and add your contact information.
Bonus #3 - Free Marketing Reports
These special reports, in MS Word, give you instant materials for marketing to Realtors and borrowers. Each report is well-crafted and delivers valuable information, but most importantly, you give yourself credit as the author so it promotes your expertise.You can make these reports part of an email campaign, or print them out on your desktop printer and use as brochures. Imagine the difference when you hand a Realtor a special report instead of the typical mortgage flyer your competition is pushing!
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365 Day Satisfaction Guarantee
I want you take my program, read it, listen to it, do the exercises, complete the worksheets and use the marketing materials. Then, if anytime in the next 365 days you don't honestly believe that your modest $97 investment in this one-of-a-kind program has been worthwhile...and that the program hasn't helped you create a marketing strategy and materials that are a hundred times better than what you would have done on your own...just tell me and I'll refund your purchase.
What could be more fair? Although, I can't guarantee the type of results you'll achieve with this program since I don't know anything about you, or your business, and I have no idea how well you'll utilize the material that I teach, what I can tell you is this: The Beginner's Guide to Become an Agent Magnet will help you create more effective and powerful marketing. Just like it will help you steer clear of the most critical mistakes that cause many mortgage brokers to flat out bomb.
I stand behind my product for a full year! Can my competition say the same thing? Of course not! Most marketing programs cost you more and then you're limited to a 30, 60 or maybe 90 day guarantee. I don't need to do that because the program works if you'll apply it!
Act Now!
With the investment being so ridiculously low, you should act now because I don't know how long the program will stay this steeply discounted. Besides mortgage brokers spend more money on gas in one week chasing Realtors that will never refer business to them than the total investment for my program. You don't want to be the one driving around endlessly do you?
Save yourself the misery and avoid the mistakes and get the program right now. Within minutes you can be giving yourself the knowledge, the tools and the right strategy for building a strong and stable business. Isn't that what you want?
Best regards,
Jeffrey Nelson
Marketing Specialist
