A mortgage marketing plan helps you make money and save time

Do you have a mortgage marketing plan?

It's not always the loan officer with the best products and services, and lowest rates that wins relationships with Realtors. The loan officers who are the most successful simply have mastered how to market to Realtors better than the competition.

It begins with a mortgage marketing plan, and maybe you have one. But does it work? It looks great on paper, you think it can work, and overall it makes sense. But then when you launch, it's short-lived or fails miserably. And you can't figure out why.

Does this sound like your mortgage marketing plan to Realtors? If so, discover the one deadly mistake that causes most marketing efforts to fail. Learning to avoid this mistake could double your chances for a success.

Where is Your Focus?

Many mortgage marketing plans fail for a simple reason: it's focused on a tactic instead of a strategy. Tactics are activities you use to achieve your strategy, like advertising, distributing flyers, and handing out your business card.

Too often, a loan officer creates a flyer, mails it by the bushel, and is disappointed with the results. Worse yet, they're still standing at the starting line, trying to figure out what to do next or feeling rejected and unwilling to try again.

Without the right mortgage marketing plan, tactics are purely transactional. For example, a flyer promoting the latest niche loan program is a futile attempt to generate loans. It's a solicitation and sends the worse kind of message; you're not interested in the Realtor's well-being.

Peak Their Curiosity

A good strategy helps you concentrate your limited resources on establishing loyal relationships. If it answers, "What's in it for the Realtor?" it's more likely to get a response. Your goal is to develop a strategy and craft a message that cuts through the clutter, gets noticed, and eliminates competition. See how the Introduction Campaign can help you do that

Instead of a mortgage marketing plan filled with the same old, tired message like, "ABC Mortgage Co. delivers superior service and offers the lowest rates," you offer something that peaks Realtors curiosity, "Helping Realtors build loyal clients."

It's attractive, offers more, and leaves the real estate agent pondering. It's the next part of your strategy that fulfills such a claim using an educational format. Educating, rather than selling, is your most powerful way to motivate real estate agents to decide you are their only solution.

Part of education comes from your direct knowledge. For instance, you educate Realtors about building loyal clients: Describe how you get a constant stream of referrals from clients because of word-of-mouth activity produced from your mortgage marketing plan. Secondly, you support your details using testimonials and short stories of clients personally describing their experiences working with you.

Before you know it, Realtors are asking for your help. And you've effectively accomplished a major objective. You've established a unique position in the real estate community...not as a loan officer, but instead as a resource capable of helping agents build loyal clients, grow their income, and establish a stable business in a declining market.

Become an Agent Magnet

Do you see the difference between strategies and tactics in your mortgage marketing plan? It's what the Agent Magnet Marketing Center is all about. It's what we do - help you implement a marketing plan and then help you execute it.

Your reputation in the real estate community can motivated Realtors to chase you! Imagine never having to buy another Internet mortgage lead or worry about where your next deal is coming from!