Email can reduce your cost of buying mortgage leads and be easier to earn profit

Buying mortgage leads is popular because many loan officers see the opportunity for instant gratification. But with loan guidelines getting tougher and refinances declining, online mortgage leads aren't worth it. Fortunately, there are other effective mortgage lead generation methods that are much less costly too.

The results keep pouring in. Email is the hottest ticket and there's definitely a formula for mastering it. If you don't enjoy cold calling and you don't want the rejection that comes with prospecting, email is the better marketing tool. Especially for targeting Realtors where you can dip into an endless pool of mortgage loan leads.

When I began cold calling real estate offices in the mid 90's you could walk into any office and find real estate agents by the flock working, mingling or simply occupying desk space. Today if you enter an office, you have to kick the tumbleweed to reach the receptionist's desk.

Technology has turned real estate into a virtual career. It's not surprising to see more real estate companies lower their overhead by shrinking their office leases to remain competitive in a growing industry. Now is the time to stop buying mortgage leads and instead learn how to utilize email because marketing to Realtors® has become a virtual game.

Email is your secret weapon and if you use it correctly, it can earn you a fortune. With a click of your mouse you can be marketing to thousands of Realtors in your local area. See how to stop buying mortgage leads

Why Email Works Better than Buying Mortgage Leads

How often do you read your email? Are you always checking it? Do you check it each time before you leave your computer? Has it become a bad habit? For many people, we've accidentally conditioned our behavior; we've become dependent on email.

Whether you fit that category or not plenty of agents have become dependent on email. And that's why email marketing works. You stand a better chance of an agent reading your email message than reading your rate sheet stuffed in their mail slot.

But there's more to email than just sending messages. In fact, you could be missing the most important step to launching an email marketing campaign. Missing this step could damage your reputation.

Permission Pays Off

When you sort your snail mail everyday, do you read each piece of junk? Do you even open it or can you see from the envelope its junk?  Email is no different. If you fill inboxes with junk, it won't get opened either.

Your first action before sending email is to secure permission first. Permission actually pays off because you'll only build a list of agents who want to hear from you. It doesn't make sense to waste precious resources sending information to people who don't want it. It's just like buying mortgage leads that are unqualified. You're wasting time and money chasing people who aren't going to help you earn a paycheck.

Requesting permission differentiates you from other mortgage originators soliciting real estate agents. It shows your willingness to respect their inbox. Besides, how often do you hate seeing your inbox filled with spam?

But once you have permission it doesn't mean you barrage the inbox with meaningless fodder, like rate sheets and loan programs. You have a golden opportunity to make a quality first impression, and since there's no mulligan you have to make the most of it.

It's Better to Give

Most loan officers fail at email marketing because they use it to sell. Real estate agents don't want to be solicited; instead you want to give because it's better. Again you're making a different impression from other mortgage originators and you're concentrating on giving first.

Just ask Richard, one of my members of the Agent Magnet Marketing Center. Because Richard concentrates on giving agents what they want he continually gets agents seeking him for help. But guess what comes with it? That's right....mortgage loan leads. Loan officers make marketing to real estate agents tougher than it needs to be. It's downright simple when you're given proper direction.

Learn the Art of Email

Email is one of the best innovations in the past 50 years, but there's definitely an art to it.  I've made my share of mistakes and have learned from each one and since I work with loan officers' everyday assisting their email campaigns I've learned from their experiences too. But one thing is for certain, it beats spending thousands of dollars buying mortgage leads and then chasing people who shop you against competitors. Learn how you can become a virtual psychic

It doesn't matter if you're an experienced loan officer or a newbie, I can teach you how to master email marketing so you get results. I use email marketing in my business everyday and I can teach you how to use it to create relationships with real estate agents without the headaches. Don't you deserve the chance to succeed?

It's only going to become more competitive and soon Realtors will only pay attention to the mortgage originators who do it right, shouldn't you be one of them?