Loan officers use new mortgage marketing strategy to get Realtors without cold calling

Does your mortgage marketing strategy include prospecting Realtors? It's a necessary evil, unless your closest friend is a real estate agent or you sleep with one because your spouse is an agent. It's downright difficult to get Realtors to be receptive to your prospecting efforts.

But is it worthwhile? Where else can you get more rejection and negativity? It's rough and tough and a big waste of your time. Discover a new mortgage marketing strategy that is more effective for prospecting Realtors.

From Being Rejected to Being Accepted

If you don't prospect Realtors for new business, your choices get limited quickly with downturns in the market. And with fewer choices your pipeline dries up quickly. But prospecting Realtors couldn't be a bigger waste of your time, unless of course, you're a member of the Agent Magnet Marketing Center.

For example, take a loan officer in South Carolina named Christina. She went from being rejected repeatedly to being accepted by Realtors within just a few short weeks. What changed for her?

To appreciate her achievements, you have to understand where she started. Her prospecting efforts began after being trained by her mortgage company. But it didn't take Christina very long to realize the mortgage training her company provided was ineffective. She was making the biggest mistakes most loan officers make when prospecting real estate agents - she was cold calling and telling agents what she had to offer.

Fortunately, Google pointed Christina to the Agent Magnet Marketing Center and she discovered a new mortgage marketing strategy based on a relationship building system. After spending just an hour a day over a week's time and not making a single cold call, she had received permission from 30 agents to market her services to them. Not once did she hear from an agent the phony objection, "I'm happy with my current lender." Now that's smarter prospecting isn't it? Check out how our prospecting system can help you

It gets even better, but I'll get to that in a moment.

Cold Calling is Old School

Do you really have time to chase Realtors? This is what makes cold calling and most mortgage marketing strategies old school. It's inefficient and a waste of time. Imagine how many hours you would have to spend cold calling to get 30 agents to say yes to receiving information about your services? Email prospecting can cut your sales cycle in half instantly.

One reason you're stuck marketing to Realtors is because they're moving targets. In the old days you could visit an office or two and meet dozens of agents, whereas today real estate offices are either ghost towns or totally virtual. This forces Realtors to be more dependent on their inbox to be connected to their offices making email your newest best friend and a smarter mortgage marketing strategy. An agent can outrun you, but they can't outrun their inbox.

Make Your Message Matter

An argument can be made for Realtors ignoring your email. Just like your inbox being flooded daily with rate sheets from wholesale lenders; Realtors are inundated with messages. But how Christina got agents to extend an invitation to her to work together proved it differently.

Realtors do pay attention to email messages that include information that can help their businesses. They even respond with requests to speak by phone or to meet in person and further explore possibilities of working together. And that's what's happened for Christina, going from constant rejection to dealing with agents interested in working with her in just a few short weeks.

What's even better is she has a better mortgage marketing strategy she can easily duplicate. What do you think will happen when her list grows to 50, 100 or 200 agents? Who will be chasing who?

Become an Agent Magnet

If your prospecting efforts are going nowhere, stop doing it because doing the same thing repeatedly and expecting different results is insanity. Stop using old school tactics and learn more about this 21st century mortgage marketing strategy