Email is a powerful mortgage marketing tool when used correctly

Without a good mortgage marketing tool, Realtors are like moving targets; constantly moving and difficult to hit. The days are gone when you could walk into a real estate office and meet the top producer. Technology and the demand for mobility have changed the landscape with how you prospect real estate agents.

This puts email into the cross-hairs of prospecting. If you are not using it as a mortgage marketing tool for engaging Realtors, you're missing the mark. Once you understand the fundamentals of email prospecting, you can change your fortunes with marketing to Realtors.

The Goldmine

There is one thing certain about any type of prospecting. Your chances for success increase with a bigger list of prospects. Using email as a primary mortgage marketing tool is no different.

Most real estate agents advertise their email addresses on their business cards, on their website and in their direct advertisements. But because their email address is exposed in these different forms, doesn't mean you should send unsolicited email (known as SPAM).

Gain Permission

To be effective with email prospecting, and safe for that matter, you should secure permission from Realtors before you begin emailing. Besides, it's the smartest thing you can do. As a society, we have told our lawmakers to do something about SPAM - see www.ftc.gov/spam for more details.

You can gripe and moan about the CAN-SPAM Act, or you can see it as an opportunity. Getting permission first will yield greater and quicker results by sending email to Realtors who want it.

Teach over Time

With a permission-based list in hand, you're ready to use your most valuable mortgage marketing tool - email. Using the techniques in the Quick Start System, you can build a reputation as an expert by sending email that includes valuable information for solving difficult problems. Realtors who appreciate your emails will forward it along to other Realtors increasing your exposure (called "Viral Marketing").

Be Conversational

The purpose using email as one of your mortgage marketing tools is to initiate a conversation with Realtors, not to solicit. Don't forward copies of rate sheets and ask for a referral, that's too confrontational. Instead, you invite the Realtor into a conversation.

For instance, if you're sending a newsletter filled with tips for improving open house traffic, invite the Realtor to share his or her ideas. Realtors have egos too, and may feel compelled to espouse their wisdom - it's all about conversation because you can build rapport and trust.

Get Clients from Realtors in 30 days

Email prospecting can be your primary mortgage marketing tool. The marketplace is changing and you need Realtors to become a strong part of your business. And pounding pavement and being rejected isn't your best way for getting it done.

The Quick Start System is uniquely designed to help you find Realtors fast. It's your answer for attracting Realtors using an email relationship system - nothing like you've seen before. Learn how this mortgage marketing tool works

• It will differentiate you from competition.
  
• It will help you find agents searching for you.
  
• It will raise your level of professionalism.
  
• It will help you build your image in the real estate community.
  
• It will add value to the service you offer.

If you're tired of chasing and getting beat up by Realtors, join the Agent Magnet Marketing Center and enjoy how new, fresh way of getting Realtors to pursue you.