1500 loan officers marketing to Realtors have the same difficulties

I've collected data from over 1500 loan officers marketing to Realtors. It's proven to be enlightening and beneficial. The primary driver for surveying was to learn what is the biggest obstacle loan officers marketing to Realtors face.

Although there are many responses one stands out more clearly than the others. As Richard Dawson, the former host of the game show - Family Feud would yell, "Survey Says!"

The survey results show the biggest obstacle loan officers face is how to begin marketing to real estate agents. Many respondents commented their frustrations about running into Realtors loyal to other lenders or having an in-house lender, not being given a chance, not getting past the front door, or unsure how to approach them. Are these obstacles similar for you?

If so, keep reading because it's not how you begin, but what you do and if you ignore this important detail your marketing efforts will go fruitless.

To Attract Agents, You Must Be Attractive

The very reason why most loan officers marketing to Realtors fail is because they are not anymore attractive than the competition. And what's truly scary is that the more you and your competitors look alike, the more your business (and industry) is commoditized. Learn how the Quick Start System helps loan officers marketing to Realtors

The same can be said for discounters entering the real estate industry. It is being commoditized with full service agents struggling to defend their commission rates against discount agents. Just like you, full service agents must work harder at differentiating their service so that it is truly unique and justifies their higher fees.

Your First Step

If you want to be unique and stand out from the sea of competition it begins with delivering service that adds value. How do you do it exactly? For starters, commit part of your service to solving problems; problems that prevent agents from achieving their goals.

For instance, if part of your service helped agents increase their open house traffic and they converted more leads into buyers, you've helped solve a difficult problem AND created added value. That's unique and will set you apart from competitors instantly.

Although it's imperative you deliver great service by closing loans on time, you need to go above and beyond when it comes to getting Realtors to give you a chance.

Even with the market changing and purging many ex-loan officers - good riddance, the industry has forever changed. And you must adapt to stay ahead. Gone are the days you could meet a Realtor and deliver a presentation that demonstrated your superior skills for closing loans. Instead agents are searching for partners who can make a difference in their business.

Quick Start - Get Clients in 30 Days

If your head is spinning with ideas, or you are still trying to figure out how to make your service unique, don't panic. Our specialty is with helping loan officers marketing to Realtors, beginners and experienced, get a jump start on competition and get clients fast.

It's called the Quick Start System. It's designed to help you find Realtors from the comfort of your office so you're not cold calling and experiencing high levels of rejection.

• It's a step-by-step system that simplifies marketing to agents and helps you acquire more relationships.
  
  
• It gives you the materials to make you attractive so you stand out from competition and get noticed.
  
  
• It helps you avoid the most common mistakes when marketing to agents. You'll enjoy better cooperation and less rejection.
  
  
• It gives you a non-confrontational approach, so instead of getting rejected, you get accepted.

If you're unsure where to begin marketing to Realtors, join our Marketing Center. It's designed specifically for loan officers marketing to Realtors. And the best part is we actively participate with you so you're not left to figure it out by yourself.

Learn what the Quick Start System offers