Fear Nearly Costs New Loan Officer $40,000

Ken McCormick feared failure more than anything. Though successful at engineering and in business, as a loan officer new to the mortgage industry he had constant doubts, mainly about marketing to Realtors.

"I was unsure and unfocused," Ken said. "I was ready to try anything and everything, desperate to build some business. I was all over the place, running from agent to agent with no real plan in mind."

Then Ken joined the Agent Magnet Marketing Center and suddenly, his fears were bated. With help from the Quick Start System, Ken formed an unbeatable strategy for success.

"The very first agent I met using these strategies helped me form an instant relationship - one that has earned me $40,000 in income," said Ken. "And we continue to maintain a relationship that produces referral after referral."

His first agent enjoyed working with him so much she became an evangelist, introducing him to other agents in her office.

"Most loan officers chase the loan and forget about the relationship with the Realtor," Ken said. "They end the relationship at the end of the sale. Then they have to start all over the next time instead of turning one referral into two, four or forty."

With agents now chasing Ken, he can afford to pick and choose which Realtors are best suited to work with him.

Ken also uses the Marketing Center's ongoing coaching support and has gained the knowledge to obtain what he'd been lacking most -- confidence. In addition to coaching, Ken utilized other tools through the Marketing Center and had his real estate questions answered by marketing specialists and a community of his peers across the country with the interactive online forums.

The mortgage broker forums, an online think tank, proved a huge help for generating ideas of his own - ideas that Ken could offer to agents, forming a team alliance and showing the agent he cared about their business, not just his own.

Ken chose the Marketing Center because it makes marketing to Realtors easy, logical and simple. Though Ken admits to previously cutting marketing dollars from his budget first, he's since changed his mind, saying:

"Every dollar I've spent marketing to Realtors using the Agent Magnet Marketing Center has brought back ten."

In a competitive industry, loan officers need any kind of edge they can get on the competition. Ken found the best edge for him and assistance that really helped. "The answers I need are readily available to me. My agent is just a phone call away from going with another lender, so I need answers fast. The Marketing Center provides them to me."

After two years of working with Jeffrey Nelson, his staff and being a member of the Agent Magnet Marketing Center, Ken is one of the top producing loan officers at his agency, beating out loan officers that have been in the business for 10-15 years. He found focus and strategy with the Marketing Center, saving him valuable time and energy and producing results that impress. With this much success, Ken now has nothing to fear.